Punctuality Rules!

Mailings

Three Mailings

In the space of just a few days, I got three different magazine subscription offers, boom, boom, boom, and thought I’d share my thoughts. First, this short-and-sweet offer from Dog Fancy. The main piece is what I think of as a “two-thirds” mailing, because instead of being 11″ long like…

Review of an Important Offer!

Well, this looks important. It even says so. “Important Notification for New Jersey State Residents,” right there on the cover. I’d better hurry and open it! So, I hurriedly tear off the perforated sides … because that’s always fun … and this is what I see. An offer for books.…

Auto-Renewal Notification Review

I recently received a copy of Food Network magazine–to which I tried a trial subscription a year ago–with this letter pasted to the cover. “Important Subscriber Notice” is emblazoned across the top, with a warning that, “This is a reminder that your current subscription term is ending, but as a…

Faux Invoice Direct Mail

Let’s take a look at another direct mail I received recently, this time for a magazine subscription. Like the last one, I consider this to be “sneaky.” First, it looks a lot like an invoice, even though I’ve never subscribed to Good Housekeeping magazine–or even read it, so far as…