Punctuality Rules!

Business: It’s All in the Cards

Business: It’s All in the Cards

Next fascinating freelance topic:

What elements do you think are necessary on business cards? Do you even think that business cards are necessary?

db-freelance.jpgWell, let’s think about that.

Your name, obviously.

Your job title/position/description

Contact information, like phone, email, fax number.

Website, if any.

But, what about a company name? Does a freelancer really need a company name? Does it hurt? Help? Make no difference? (Although, if there is a company name, I will say that I don’t think it should be a “cute” one, with so-called clever puns on the word “write.” Because, ugh, unprofessional.)

How about a logo?  Generally, I’d say absolutely yes, but … if you don’t have a company name, chances are you don’t have a logo, either. But that doesn’t mean you can’t have a graphic of some kind to add visual interest, as long as it’s a royalty-free image (of course). In this sample, I added my initials in a swirly script watermark in a font I’ve wanted to use for ages.

How about a list of services right on the card?  Or do you feel that is covered by the job title/description?

John Smith
Copywriting and Editing
General business Writing

090608_0004 One-sided, or Two-sided? I think one is enough, though I went for two sides for my Knitting Scholar cards, mostly because I couldn’t decide whether to use the logo, or the cute little icon with the scholar’s tasseled cap, and so I went with both. That was a splurge, though.

Or, maybe this would be a good use for listing those services? Have the name and title on the front, but a list of services on the back? Then they’re there for a prospect to see (which would be handy if they need a reminder of who you are), but it’s not vital information being lost once the card is in a business card holder?

Good card stock, though, is a must. I’ve been printing business cards for my magazine fulfillment company for years, and have yet to find a good business card stock that goes through the printers. Usually, any business card stock you can pick up at your local office supply store is going to be flimsy in the hand, and if you can at all afford it, you’re better off having them professionally printed on decent-weight stock. You can go with your own design or use one of theirs, but just like with photos, unless you have great equipment and supplies, my feeling is that the quality will be better if it’s outsourced.)

(For the record, I was really pleased with my Knitting Scholar cards, and got them from Prints Made Easy. I can’t say for sure that they had the best pricing available since I didn’t shop around too much, but they were fast and I’m pleased with the quality of the cards.)

What else should a good business card have? Did I miss anything?

pr-printsbus1.jpg(And, while I’m asking for opinions on everything else–what do you think of that sample card of mine at the top? Good? Missing something? Other than the phone number, obviously! Or, should I put “Punctuality Rules!” on there, as my “business” name, even though I’m not sure I want it to be my “business” name?)

6 thoughts on “Business: It’s All in the Cards

  1. Patty

    The whole image is missing on my computer! I’d love to see it somehow. If you are going to list your services, I like the idea of listing them on the back.

  2. --Deb Post author

    That’s strange–it shows on mine. Is anybody else having trouble seeing the image?

  3. kenneth

    Well i dont think you missed out anything
    and a business card should be 1 sided rather then
    being on both the sides..
    But all in all good post
    good work keep it up 🙂

  4. Melissa Donovan

    I don’t think business cards are necessary at all, especially if you do 100% of your business online. I ordered some last year and haven’t handed out more than ten or so. Also, I’d recommend ordering them in person. I got mine online and was not happy at all with the way they turned out. The color was darker than I’d anticipated and the stock feels cheap. I’ve seen better looking ones homemade.

    For my next round, I’m going to include my name, title, URL, and email. That’s it. I’m going minimalist. If I add anything to that, it will be a list of services on the back.

    Ultimately, I think it depends on your goals as a business owner. I’ve seen hundreds of fantastic cards. There is no limit to what you can do or include. This is a great topic 😉

    Melissa Donovan’s last blog post..Writing for Animals

  5. Sidney

    Business cards need to be professionally printed on good stock. Print on one side to allow for potential clients to write notes on the back after hearing your presentation. The information on the front varies depending on the type of business and customers.

    Your card on top seems to cover everything. It just needs a makeover to look its best.

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