So, as I prepare to launch this freelance writing business of mine (coughstill-so-lostcough), one of the vital elements, of course, is a Services page.
You may have noticed the very lame Services page I recently added, just to have something there.
How do I know it’s lame? Because, well, have you looked at some of the good ones lately? Like James’ and Harry’s Men with Pens? Melissa Donovan’s Writing Forward? Lillie Amman’s A Writer’s Words, An Editor’s Eye? Julie’s Blogging Roads? Joanna’s Confident Writing? Brad Shorr’s Word Sell?
Yeah. You get the idea. These are GOOD pages.
Let’s explore some of the elements to the effective Services page, shall we?
- They actually list the available services. Yes, this one seems obvious, but it certainly bears repeating. Simply saying, “writing and design” is insufficient. Writing what? Business articles? Blog posts? Legal briefs? Greeting Cards? Press releases? Letters for Mom? Designing what? A logo? The color scheme for a website? An entire website?
- But don’t go overboard. You might actually have done all of these things at some point or another. (I certainly do hope you’ve written to your Mom at least occasionally.) That doesn’t mean that you’re wanting to focus on all of them. If you’re pitching to business markets, they’re probably not going to be interested by the novel you’ve got on your harddrive, or that you’ve spent 20 years writing limericks for your local card shop. Focus on the services that highlight the direction in which you want to travel.
- Experience/Qualifications. How much experience do you have? Or, if you’re just starting out, how qualified are you? Why should someone want to hire you? Can you at least prove that you can do the job you’re shooting for?
- Testimonials. If at all possible, this is definitely a vital thing to have. If you have satisfied customers (and they have no objections), by all means, tell the world!
- Writing Samples. Especially if you are just starting out and don’t yet have happy clients, at least show them that you can write. Or that you can put together a good design. Or, that you actually have whatever skill you’re trying to sell.
- Contact. Is it obvious that you need to provide an easy way for prospective employers to contact you?
So, you’re asking yourself … if I already know all this, why is my own Services page so lame? Well, that’s another post…
But, in the meantime–YOU tell ME.
What else is vital on a good Service page? What should I do to mine to improve it?
Speak up, folks!