Thursday, March 12th, 2009

Proof-Reading: A Favorite Theme

It’s a favorite theme, stressing the importance of proof-reading, and here’s another example:

031109_0001

See this paper towel? All covered with kitchen-related words, all connected to cooking?

Do you see something wrong?

Look closer.

031109_0002

Granted, the word “beet” describes a root vegetable that is often found in kitchens, but when it’s surrounded by words like season, roast, cut, and mash–with nary another food mentioned–you can be pretty sure that the paper towel company meant to say “beAt,” huh?

7 Comments on “Proof-Reading: A Favorite Theme”


  1. Deb, Either that or the writer is a fanatic for borscht.

    Brad Shorr’s last blog post..Why I Love Working with Consultants


  2. … And is pretty violent when making it!

    –Deb’s last blog post..Proof-Reading: A Favorite Theme

  3. Gillian

    The other word that calls out to me is ‘marinade’. The verb is ‘marinate’. IMHO

  4. --Deb

    @Gillian–good point. I didn’t even think of that one!


  5. [...] talked often about the importance of proof-reading. I stand by it, too. Sure, everybody makes mistakes. Some are [...]


  6. So thrilled with myself for seeing that IMMEDIATELY.

    Juile Roads’s last blog post..How to Get a Ratings Bump Without George Clooney

  7. --Deb

    Thank heaven we finally finished that roll of towels–it’s been bugging Mom and me for days!

Leave a Reply