Punctuality Rules!

Three Mailings

In the space of just a few days, I got three different magazine subscription offers, boom, boom, boom, and thought I’d share my thoughts. First, this short-and-sweet offer from Dog Fancy. The main piece is what I think of as a “two-thirds” mailing, because instead of being 11″ long like…

Research or Background: Part 3

I’ve been talking about the difference between gathering information for specific reasons or for general information, because sometimes you need to know specific things and sometimes you just want a big, general overview. Digging into archives to dig out a specific name, a particular fact can be satisfying. Like a…