Comments on: Faux Invoice Direct Mail

By: Patrick F

Patrick F — Fri, 16 Nov 2012 17:21:44 +0000

Patrick (great name by the way) is correct. I’ve tried to beat this type of package as well as tried to improve on it with online ordering.

Plus you need to remember, they test all the wording and layout elements…what you tend to see are the things that cause people order.

The numbers don’t lie…because of it’s cheap production cost and it’s results, you’ll be getting these from most consumer magazines.

By: Patrick

Patrick — Mon, 09 May 2011 18:56:07 +0000

As a long time DM creative, I’m not a fan of the voucher package, but it works and it’s cheap to produce. Yes, on first look it looks like a bill, but very quickly if you read a little bit of it you see it’s an offer. This one very quickly shows this and has the offer right next to the “rate adjustment” phrase you dislike—”81% Discount” and “-$33.91″. It’s been used for the last 5-6 year heavily and consumers are well aware it’s not a bill but an offer.

My feeling is it’s time for something new, but with the high cost of postage and production for mail they are looking to keep cost low as possible. And unfortunately, magazine subscription people tend to not reply vis the web. I’ve done several packages like this trying to beat them and with such a low cost it tough.

By: Great Subscription Offer

Great Subscription Offer — Mon, 15 Feb 2010 16:29:09 +0000

[...] top portion states “Preferred Account Order Form.” See? No attempts to mislead me. It’s telling me that I would be a preferred account (so flattering), but acknowledging that [...]

By: --Deb

--Deb — Fri, 05 Feb 2010 12:37:33 +0000

Not to mention basic politeness. So many things would be different if people just thought about how they would feel if they were on the receiving end of certain behaviors. .-= --Deb´s last blog ..Poetry Reading =-.

By: Mary Brown

Mary Brown — Fri, 05 Feb 2010 08:34:48 +0000

Why indeed.

There seems to be a great lack of understanding of cause and effect nowadays.

By: --Deb

--Deb — Fri, 05 Feb 2010 04:08:43 +0000

I hate those fishy, tricky techniques. I can understand wanting your mailing pieces to look/be different from all the others, but why alienate your potential customers? Why start a relationship off on such a footing?

By: Mary Brown

Mary Brown — Fri, 05 Feb 2010 03:59:40 +0000

(You don’t look fat to me, either. But I bet you get the Viagra ads in your email, too. …)

By: Mary Brown

Mary Brown — Fri, 05 Feb 2010 03:57:27 +0000

I wonder if some of these strange/harsh wordings are just trying to be different than what’s been sent before? Maybe somebody copyrighted them so no one else can use them, (like the suits in Mother Goose and Grimm last week and the Happy Birthday song.)

Direct mail is getting more and more obnoxious. I wonder how low the response rate will have to be before they get the hint and start being more receiver friendly? I’m afraid some people will send it in because they think it is a valid invoice, or (like the last one you highlighted) because they’re confused.