I sometimes think my life would be easier if there was just one kind of writing that I enjoyed doing. If all I loved was copywriting, I could focus on polishing my marketing technique. If fiction was the all-powerful muse, I could immerse myself in prose and telling great stories.…
Anatomy of a Direct Mail Piece
I got this direct mail piece the other day, and was kind of appalled at how sneaky it was. Mind you, I love creative direct mails. It’s a tough market, and if you have something to sell, you need to be creative. This one, though? A DVD in a nice…
Low Tech Living in a High Tech World
It’s so easy to get caught up in the technological marvels of the 21st century. High-speed internet access and wi-fi at every corner. Cordless telephones and cellphones to keep in touch everywhere we go. Computers and email have far eclipsed fax machines and typewriters. We can bring our entire music…
Is Your Vocabulary Holding You Back?
It’s so easy to tell writers that words are tools and it’s good to have as many in the toolbox as possible. Mixing and matching words to form the perfect sentence, after all, is what writers DO. But what if your vocabulary is actually getting in your way? Too Many…